With over 27 years of proven leadership in hospitality, transportation, and logistics, I currently serve as Sales Director for the Panama Region at Faranda Hotels & Resorts. My focus is on executing B2B commercial strategies for a portfolio of four hotels and a convention center, driving revenue growth through optimized occupancy and ADR performance. I partner closely with Revenue Management and align sales teams to integrate rooms, groups, banquets, and events for maximum profitability.

Known for a people-first leadership style, I am committed to fostering collaboration, innovation, and accountability. My career reflects a dedication to building high-performing teams, developing key accounts, and strengthening client relationships while ensuring strategic focus and operational excellence. I am passionate about delivering sustainable results and contributing to the long-term success of my organization.