Juanita Unger
Founder
The NA Sommelier
About the Speaker/Moderator
Juanita Unger is the founder of The NA Sommelier, a Seattle-based consultancy and experience design company. She helps venues, restaurants and event professionals develop thoughtful non-alcoholic beverage programs. Her work also reaches consumers through mobile bar services, curated tastings and mocktail classes.
Her portfolio includes non-alcoholic programming for West Seattle Summerfest and restaurants such as James Beard-nominated Communion. She has taught with PCC Community Markets, Aramark and the U.S. Bartenders’ Guild; curated Seattle Uncorked: The Big Taste and Pike Place Sunset Supper; and judged Wilderton’s No & Lo Beverage Competition.
The NA Sommelier was named Best Artisan Food Vendor at the Bite of Seattle and has been featured in the New York Post, Seattle Magazine, AFTER Magazine, Sound Consumer, New Day Northwest, KOMO and ARC Network. Juanita brings a firsthand perspective shaped by two decades in hospitality and five years alcohol-free.
Outside work, Juanita is a fluent Spanish speaker who enjoys exploring new places and dancing, from ballet to Baltic folk dance.
Matchmaking Information
Attending
Speaker/Moderator's Sessions (1)
Date
Session
Designing for human needs

Beyond the alcohol-centric bar: the look and taste of inclusive hospitality
The room has changed. Your guests and employees are drinking differently and they're noticing how you respond. TEDx speaker Jen Veralle explores the cultural shift redefining hospitality and workplace culture, while nonalcoholic sommelier Juanita Unger shares practical insights into what inclusive, elevated beverage programming looks like. Sample some favorite beverages and leave with the confidence and inspiration to bring nonalcoholic excellence to your events
Learning outcomes:
Identify how changing drinking habits impact event design and guest experience
Recognize what high-quality nonalcoholic programming looks and feels like
Take practical steps to introduce inclusive beverage options into your events
This session is approved for the following certifications.
* ICCA Skills Domain CICS/CICE: 0.5










