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Wynne Business
Lisa Starr is a global authority on the business of spa and wellness and a longstanding observer of the trends shaping wellness travel and hospitality. As a consultant, journalist and international speaker, she brings a global perspective on how consumer expectations, wellness spending and emerging trends are influencing the industry.
Lisa serves as Task Force Chair of the Global Wellness Institute’s Consulting Initiative and is a Contributing Editor at Spa Business Magazine. She brings wellness tourism data and market insights to help meetings and events professionals understand how developments in wellness travel are influencing attendee expectations and event design.
Date
Explore how changing expectations around health, recovery, food, movement and connection are influencing meetings and events. Examine the growing impact of wellness tourism and what it means for attendee experience design.
Move beyond standalone wellness activities and discover how intentional, evidence-informed wellness strategies can support learning, engagement and attendee value.
Learning outcomes:
Identify wellness trends influencing attendee expectations
Differentiate wellness activities from wellness strategy
Apply wellness principles to event design decisions
This session is approved for the following certifications.
* ICCA Skills Domain CICS/CICE: 0.5