Mike Testa is the President and CEO of Visit Sacramento, leading a talented team dedicated bringing visitors to California’s Capital City.
Through Mike’s vision, community collaboration and consistent innovation, Sacramento’s identity has evolved from a sleepy Gold Rush town to an exciting West Coast option for leisure, sports, music festivals, culinary exploration and business travel. Beyond sales and marketing, Mike has placed special emphasis on destination development, enhancing Sacramento’s destination profile and attracting new tourism revenue streams to the market. Mike has pioneered new events such as the Tower Bridge Dinner, was instrumental in attracting music festivals and sporting events like Aftershock, GoldenSky, Ironman, World’s Strongest Man and X-Games, and led the conversation to bring the famed Michelin guide into the market. Mike often serves as a thought leader in the tourism space, offering fresh perspective on a DMO’s evolving role in shaping communities.