Kristen Santero is Vice President of Digital Marketing & Fan Development for the Vegas Golden Knights, where she oversees owned media communications, paid advertising strategy and influencer marketing. Alongside driving ticket sales, Kristen focuses on building meaningful connections with fans, strengthening the VGK brand and expanding its reach across Las Vegas and beyond.

Before joining the Golden Knights, Kristen spent 11 years at Caesars Entertainment, most recently as Senior Director of Entertainment Marketing. There, she led marketing strategy for some of the biggest headliners on the Las Vegas Strip.

Kristen earned a bachelor’s degree in business administration from the University of Southern California and an MBA from UNLV. In 2023, she was named to Vegas Inc.’s 40 Under 40 list.

Passionate about supporting her community, Kristen serves on the boards of OCA Las Vegas – Asian Pacific American Advocates and Nevada DECA. Her most important role, however, is being a proud mom to her son, Jordan, and her Sheepadoodle, Odin.