Brad Sutherland is Director of Business Development at Air Canada and lives in Toronto. He leads the airline’s new corporate business strategy, including its Small Business program, Air Canada Business Events and wider business-to-business sponsorship portfolio. His work focuses on strengthening corporate relationships, supporting revenue growth and reinforcing Air Canada’s position in the Canadian corporate market.

Brad is a Past President of SITE Canada, where he represented the incentive travel and business events sector and worked with industry partners to support Canada’s competitiveness as a destination for meetings and incentive programs.

He has also served on the federal government’s Business Events Advisory Committee, working with private and public sector leaders to advocate for international conventions and major events in Canada.

Brad is Chair of the national Meetings Mean Business coalition, which brings together tourism bureaus, hotels, convention centers and industry partners to advocate for stronger federal support for meetings and business events. He is also a Board Member of the Canada India Business Council and was appointed by Premier Doug Ford as a Commissioner of the binational Niagara Falls Bridge Commission.