Loading...
- About
- Exhibit
- Attend
- What's on
- Help
- Exhibitor Directory
- Show more
Vice President, Business Development
ConferenceDirect
Melissa Armstrong is an experience designer with more than 20 years’ experience creating events that bring different communities together. Her work ranges from incentive programs and intimate dinners for international guests to Hollywood benefits and global sales conferences for thousands of attendees.
Melissa has produced fan and community events in professional sports and served as Conference Director of QuakeCon, a gaming and esports convention. She has also helped deliver globally streamed press events and immersive E3 activations.
Today, as Vice President of Business Development at ConferenceDirect, Melissa uses her understanding of each event’s unique culture to create relevant, welcoming experiences. She listens to what audiences value and designs environments where every guest can feel a sense of belonging.
Date
Explore what it means to create culturally intelligent events, from agenda planning to the overall guest experience. Hear real-world examples from event producers working across global markets and discover how cultural expectations can shape catering, protocol, communication and engagement. You’ll learn how the same design decision can be received differently depending on the audience and location. Gain practical strategies to move beyond assumptions, plan with intention and create experiences where every guest feels understood and valued.
Learning outcomes:
Define cultural intelligence in practice, beyond surface-level changes to food and décor
Explore how the same design decision can be received differently across global markets
Apply cultural intelligence throughout each stage of your event planning process