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Sales & Marketing Manager
Tampa Convention Center
Juan Lopez, CMP, is Sales & Marketing Manager at Tampa Convention Center. As a member of the Executive Team, Juan oversees the marketing, sales and booking of events at the center.
With more than 28 years’ experience in the hospitality industry, Juan has held venue management roles at the Yuengling Center at the University of South Florida and Kaseya Center in Miami.
Juan holds a bachelor’s degree in Sports Administration from the University of Florida and a bachelor’s degree in Finance from the University of South Florida.
He is a member of several industry associations, including Convention Sales Professionals International, where he serves on the Board of Directors as Past President. Juan is also the Florida State Representative for Region V of the International Association of Venue Managers.
Date
How do convention centers measure success? Explore the sales and performance KPIs used by convention centers, how they benchmark results and how those metrics influence future business decisions. Compare perspectives with panelists and fellow attendees to better understand what drives successful convention center performance.
Learning outcomes:
Identify key convention center KPIs used to measure sales and performance
Understand how convention centers benchmark performance across different facilities and markets
Use KPI insights to strengthen convention center and meeting planner partnerships