Esther Cases is the Director of Marketing & Sales at Machine Guns Vegas, where she leads the company’s marketing, sales, brand strategy, partnerships, and business development initiatives.

With more than 20 years of experience in marketing and sales, Esther has built her career across hospitality, tourism, consumer brands, and entertainment. At Machine Guns Vegas, she focuses on connecting the brand with the millions of visitors who come to Las Vegas each year while developing relationships with hotels, concierges, tour operators, corporate clients, event planners, and strategic partners.

Her role spans digital marketing, advertising, content and social media strategy, promotions, B2B sales, corporate events, partnership development, and guest experience. She also works closely with the MGV team to develop new experiences and packages designed for both individual visitors and groups.

Having worked extensively in the Las Vegas market, Esther understands that creating a successful attraction goes beyond marketing—it requires delivering an experience guests will remember and want to share.

Her approach combines creative marketing with commercial strategy, using partnerships, digital channels, and customer insights to strengthen the Machine Guns Vegas brand and drive measurable business growth.