Abby Sherman is Assistant Vice President of Sales at ITA Group, a global engagement agency that helps organizations inspire employees, engage customers, and strengthen partner relationships through experiences that drive meaningful business results.

Over her 15 years with ITA Group, Abby has helped organizations rethink the role of meetings, events, incentive travel, and recognition programs as catalysts for connection, culture, loyalty, and performance. She works with some of the world's leading organizations to align engagement strategies with business objectives and create experiences that deliver lasting impact.

A passionate advocate for the power of human connection, Abby brings together client strategy, engagement design, and business growth to help organizations create experiences that matter. She regularly collaborates with industry leaders on emerging trends in workforce engagement, stakeholder experience, recognition, and the future of business events, helping organizations unlock the full value of experiences as strategic business tools.