SITE and the Incentive Research Foundation unveil the seventh edition of the Incentive Travel Index (ITI), the meetings industry's leading global study of incentive travel.

Explore the latest findings across budgets, benefits, program design and destination selection, alongside new insights into geopolitical risk, qualifier expectations, AI in practice, the future of DMCs and evolving budget considerations. Leave with a clearer understanding of the trends shaping incentive travel and practical ideas to help inform future planning.

Learning outcomes:

Understand the key global trends and tensions shaping incentive travel in 2026

Explore how risk, AI, qualifier expectations and DMC evolution are reshaping program and destination decisions

Identify practical actions to future-proof your incentive travel strategy using ITI insights

This session is approved for the following certifications.

* ICCA Skills Domain CICS/CICE: 1

* CSEP Approved