Learn how to use social media to make your event more human in an increasingly automated world. Explore practical approaches to storytelling, content creation and audience engagement while maintaining an authentic brand voice.

Learning outcomes:

Apply a people-first social media strategy to increase attendance

Create authentic content that connects with global audiences

Balance AI efficiency with a human brand voice

This session is approved for the following certifications.

* ICCA Skills Domain CICS/CICE: 0.25

* CSEP Approved