Build recognition for the strategic value you bring to your organization. Catherine reveals what separates top performers and how they earn credibility with senior leaders. Learn to discuss ROI in language executives respect, build internal alliances and negotiate stronger budgets. If you’re a third-party planner, discover how your data, reporting and strategic advice can strengthen your client’s standing while demonstrating your own value. Leave with practical ways to position yourself, gain support and communicate results that inspire action.

Learning outcomes:

Understand how to communicate program value and ROI

Identify internal relationships and strategic alliances that strengthen your influence, credibility and impact

Apply practical strategies to advocate for budgets, negotiate effectively and position yourself as a trusted business partner