Explore findings from the latest Freeman Trends Report and discover what drives people to sign up, show up and engage more deeply with events. Examine how attendees and exhibitors discover events, compare options and decide whether to attend.

Gain practical insights into participant motivations, evolving expectations, perceived value, AI's influence and the role of experiences beyond the official agenda. Leave with ideas to strengthen event marketing, communicate value more effectively and support better pre-event engagement.

Learning outcomes:

Explain factors influencing participant decision-making

Identify successful attendee acquisition strategies

Improve the pre-event planning experience

* CMP/CEU Approved: Marketing and Communications, 0.5 credits