Getting creators to attend is only the beginning. Explore how events, hospitality brands and destinations can build creator strategies that deliver measurable results.

Discover how to identify the right partners, create offers that benefit everyone and turn authentic storytelling into attendance, destination interest and business outcomes. Explore tools for finding and managing creators, tracking content performance and connecting results to bookings and revenue.

Learn how to measure conversions, bookings, audience growth and ROI, rather than relying only on likes and impressions. Take away a practical plan for adding a creator strategy to your next event or destination campaign.

Learning outcomes:

Identify creator partners who align with your objectives

Build a practical creator content plan

Measure the business impact of creator partnerships