Your trusted hospitality partner in Italy: Milan, Rome, Bologna. Aries Group is an Italian hotel company with a proven track record in the hospitality industry, operating distinctive properties in Milan, Rome, and Bologna. Our strategic vision focuses on large midscale, upscale, and upper-upscale hotels located in Italy's most sought-after cultural and business destinations.

As we continue to grow our Made in Italy hospitality brand, everything we do is driven by strong values, a people-centric culture, and a commitment to sharing knowledge and expertise across our organization.

Aries is a passionate hospitality group dedicated to responsible tourism and to creating welcoming environments where every guest feels truly at home. We believe that exceptional hospitality is built on authentic relationships, attention to detail, and personalized service.

By choosing Aries Group as your preferred partner in Italy, you can rely on prompt responses, professional guidance, and dedicated support in planning memorable events, successful business meetings, and unforgettable travel experiences.

We are proud to help shape the future of Italian hospitality, bringing together innovation, authenticity, and the warmth of Italian welcome.

Cinecittà is one of the leading film hubs, utilising its facilities – which include historic studios, new and modern soundstages, permanent sets and venues – to host corporate and institutional events, international premieres, artistic and cultural festivals, parties and immersive experiences.  

Thanks to a team of professionals, it offers a comprehensive range of services and is able to cater for every production requirement, guaranteeing first-class solutions in the events sector.

Convention Bureau Italia

Your Gateway to Exceptional MICE Events in Italy

Convention Bureau Italia (CBItalia) is the national private body promoting Italy as a top-tier destination for meetings, incentives, conferences and events. Since 2014, we have been the go-to resource for event professionals looking to plan high-impact events in Italy.

With a network of over 3,500 qualified partners—including local convention bureaus, DMOs, PCOs, DMCs, venues, hotel chains and service providers—we ensure direct access to the best of the Italian MICE industry.

We act as a strategic first point of contact, offering free, impartial support to planners worldwide, and helping them navigate Italy’s diverse offer with tailored solutions aligned with their event goals.

Our Flagship Projects

Italy at Hand – The Event
   Our annual B2B signature event, bringing together top Italian suppliers and qualified  international buyers through over 2,000 pre-scheduled meetings and immersive experiences. 

Hosted each year in a different Italian destination, after Bologna, Roma, Milano, Naples, Torino and Venice this year The Event will take place in Palermo, November 10-13 2026.

Italy at Hand – Famtrips
   A series of curated familiarization trips for international buyers, designed to highlight Italy’s jaw-dropping line-up of destinations and activities available to International buyers interested in Italy as a MICE destination.

Italy at Hand – International
   Exclusive roadshows with strategically selected stops, offering the opportunity to connect with top Italian MICE suppliers through dynamic B2B workshops. These events foster valuable partnerships, unveil new business opportunities, and offer a first-hand experience of the excellence and authenticity of Made in Italy MICE.

Italian Knowledge Leaders
   Launched in 2021, the project aims to engage and support the Italian academic community in its pursuit of innovation, knowledge, and cultural exchange. In today’s world—where ideas, technology, and creativity drive progress across sectors—the MICE industry has both the responsibility and the opportunity to foster collaboration among institutions, researchers, and global experts.
   Convention Bureau Italia works alongside Italian Knowledge Leaders to raise awareness and provide support in international conference bidding, with the goal of developing and positioning Italy’s academic hubs as true “Knowledge Destinations” on the global stage.

• The Exchange: A high-level B2B event within the project, where international associations and Italian destinations meet to foster dialogue, partnership and best practices.
• The Event: The annual flagship appointment of the Italian Knowledge Leaders initiative, featuring workshops, networking, and strategy-sharing moments focused on attracting international congresses. The next edition will take place in Trieste, April 6th-8th 2027.

Italy for Weddings
   Italy for Weddings is a dedicated project of Convention Bureau Italia created to support Italy’s exceptional Wedding Destinations and industry professionals in promoting their unique offerings within the Destination Wedding market.
   The initiative provides valuable insights into market trends, personalized promotional and research opportunities, expert-led training sessions, and much more.

Sustainable Events Industry
   Developed with the Ministry of Tourism and ENIT, this national project promotes sustainable practices through an official handbook, assessment tools, and industry-wide training aimed at making the Italian MICE sector greener and more responsible.

At Convention Bureau Italia, we don’t just promote a destination—we help shape exceptional, meaningful, and unforgettable events in Italy.

Destination Florence is the official Foundation and Destination Management Organization of the City of Florence, working with local institutions and local partners to promote Florence and Tuscany internationally, attract high-quality tourism, and support congresses, events, sports initiatives, and destination weddings while managing also the flow of individual visitors and temporary residents.

As the Convention Bureau of Florence since 1995, we are a dedicated and impartial intermediary for associations, corporate clients and agencies interested in bringing an event to our destination. We connect planners with the most suitable venues, suppliers, and local stakeholders across Florence and Tuscany, offering tailor-made solutions and ensuring access to high-quality services. Our team supports clients at every stage of the process, from venue sourcing and bid assistance to customized project development, helping optimize time, budget, and the overall experience. And being the official convention bureau of the destination, all our services are completely free of charge, helping clients plan with ease and efficiency.

Through close collaboration with our network of trusted partners, from historic venues such as Firenze Fiera Congress & Exhibition Center to a wide range of hotels and highly specialized service providers, we ensure that every event is uniquely designed to meet client objectives and showcase the destination’s excellence.

A new key project, recently launched, is the Florence Association Centre - FAC, born from the destination’s ambition and strategic vision. FAC is designed to support associations not only in hosting their congress in Florence but also in establishing their headquarters in our city as a gateway to Italy and Europe, providing a base to host their events, foster engagement with the local community, and create lasting impact and legacy.

Our vision embraces all of Tuscany, a region where culture, history, landscapes, and professional expertise come together to create unique and memorable experiences.

Meet us at IMEX AMERICA and discover how Destination Florence can help you create exceptional, tailor-made events in Florence and across Tuscany.

Dream Italy VIP is a premier Destination Management Company (DMC) and private travel atelier specializing in ultra-bespoke, high-touch journeys across Italy. Founded on the core principle of authentic luxury, we bridge the gap between discerning global travelers, elite travel advisors, and Italy’s most exceptional, lesser-known heritage.

We don't simply book itineraries—we curate insider access. Beyond the country’s iconic landmarks, Dream Italy VIP pioneers immersive travel in pristine, off-the-beaten-path regions like Oltrepò Pavese. Our philosophy centers on slow, sustainable luxury, connecting guests directly with private historic estates, master artisans, world-class winemakers, and unique high-adrenaline moments reserved for a privileged few.

As a dedicated B2B partner for international travel advisors, we provide end-to-end ground logistics, white-glove service, and deep local expertise. We empower our partners to deliver rare, high-margin Italian experiences that turn first-time visitors into lifelong, repeat VIP clients.

Core Values: Authenticity | Uncompromised Privacy | Sustainable Luxury | Insider Access | White-Glove Precision

Fly2Europe is a fully licensed International tourism supplier based in Rome, Italy, providing ground services to several agencies and tour operators from countries all around the world, especially in Italy, France, Switzerland & Spain.

Why Fly2Europe? Simply put, by working with us you can benefit of our larger volume and stronger negotiation power and take advantage of better rates in order to fully satisfy your end customers and guarantee them with a tailor made service and assistance while travelling this side of the world.

Hyatt Regency Rome Central with its 238 rooms and suites brings a sophisticated, contemporary vibe to one of Rome’s most exciting spots in the heart of Eternal City. With a show-stopping rooftop perfect for laid-back dinners or chic events, our property is set to be a go-to spot for travelers to soak up the scene. Designed with flexible, open spaces, it offers a versatile backdrop for everything from business meetings to stylish gatherings, blending Rome’s rich heritage with a modern twist.

King DMC came to be to meet the growing demand for MICE segment and upscale individual travellers. Thanks to our dynamic staff, backed up by long term experience, we are ready to help you plan your program to Italy and Europe with our special Italian know-how. Great attention to the client’s brief and flexible approach towards client’s requirements are at the base of our creative and planning process. Our tailor-made incentive programs packed with themed events, unique teambuilding activities and fabulous gala dinners are sure to make your stay with us truly unforgettable.

YesMilano Business & Convention Bureau offers free and impartial support to all clients who wish to organize an event in Milano, a city with the energy of a global metropolis but with the typically Italian style and quality of life.

A compact city, easy to navigate, with an excellent public transportation network and an urban ecosystem that has put inclusion and sustainability at the center of its civic identity: Milano is the ideal destination for hosting events that are environmentally, socially and financially sustainable.

From Expo 2015 to the Milano-Cortina 2026 Winter Olympics, Milano has experienced a complete urban renewal, adding a new skyline, building new districts and renovating historic neighborhoods to enhance environmental sustainability and quality of life: Milano has never been more enjoyable to visit.

YesMilano Convention Bureau accompanies you throughout the entire process of organizing the event, conference or convention, providing the necessary support and information from the planning to the realization phase.

YesMilano Convention Bureau boasts over 170 partners, including PCOs, DMCs, hotels, convention centers, venues, and all services needed to make the event you will organize in Milano a success.

PR Incentives DMC in Italy is a well-established Destination Management Company specialized in the creation and management of tailor-made Incentive Programs that are Authentic, Motivational & Unique. We operate in all the geographical areas in Italy with offices in Rome, Sicily and Milan.

We are part of the MICE industry since 1990 and we are leaders for corporate events, incentives, special events, product launches, team building events and business meetings.

We love to “create” Experiences for our guests using all the best “ingredients” that our beautiful Country, “the little continent”, has to offer.

We carefully listen to our customers and conduct a thorough analysis of all the aspects, features and characteristics of the destination, in order to meet requirements and expectations and create the most suitable program, taking care of every detail with passion and creativity.

From a caterpillar to a butterfly, from a dream to reality, we look forward to receiving your brief and creating the most memorable events

Main Destinations: Rome, Sicily, Florence, Milan and The Lakes, Venice, Apulia, Turin, Amalfi Coast, Sardinia.

Main Markets: USA, Canada, UK, Australia

SITE honored PR Incentives DMC in Italy with a 2014 Crystal Award for Exceptional Motivational Travel Program – Best in Class Europe.

SITE and Convention Bureau Italia member