Spotlight ON: Petra Roach, Director of Sales and Marketing, Wyndham Grand Barbados Sam Lord's Castle

Petra Roach, Director of Sales and Marketing at Wyndham Grand Barbados Sam Lord’s Castle, is leading a fresh approach to Caribbean hospitality. Rather than offering indulgence for its own sake, the resort focuses on what Petra calls “intentional luxury”a thoughtful blend of comfort, culture, and authenticity. Every element, from the Sam Lord–inspired chandeliers in the grand ballroom to the on-site food trucks and artisan markets, reflects the rich spirit of Barbados.

The resort aims to provide deeply personalized and value-driven experiences. With 422 rooms and a location just 15 minutes from the airport, it caters to families, cultural explorers, and luxury seekers alike. Guests can enjoy a range of all-inclusive offeringsfrom fine-dining brunches and rum tastings to nightly entertainment and excursions to local hotspots like Oistins and Bridgetown. For families, there are child-focused amenities like a dedicated kids’ pool, scavenger hunts, and babysitting services,all without hidden costs.

Wellness plays a central role, extending beyond the spa to include daily beach yoga, mindful movement, and health-conscious dining. The signature spa experience, the "Ultimate Indulgence Retreat," is a six-hour journey using natural island ingredients like coconut sugar scrubs and hot stone massages. In every way, the resort invites guests to slow down, recharge, and reconnect,with themselves and the place they’re visiting.

Sustainability and local engagement are also key pillars. The resort minimizes single-use plastics, sources goods locally, and integrates community through events like The Lime, a weekly open-air market featuring local artists and musicians. For Petra, the future of luxury lies in flexibility and soul,allowing travelers to move seamlessly from street food to fine dining, or from beach yoga to cultural immersion, all within a resort that feels grounded in the place it belongs.