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CEO
CROW Practice
Kristine Iverson is the founder of CROW Practice: Coordinated Response on Wellness, which serves as a national hub of wellness experts for events. For more than a decade, the network has helped integrate health and wellness into corporate events, meetings and conferences.
A 2026 Women to Watch honoree and Meetings Today Top 20 Trend Setter, Kristine has been featured in Meetings Today, Smart Meetings, Meetings Magazine, NPR, MPI and Skift Meetings.
Through her book, Calm in the Chaos: A Guide for Busy Professionals, Kristine shares practical insights for event professionals seeking to improve well-being and performance.
As a contestant on The Blox, the entrepreneur-focused reality television show, she showcased her entrepreneurial skills and innovative approach to business.
Date
Experience a guided sensory wellness journey that combines binaural audio and aromatherapy. Explore how sound and scent can influence stress levels, support relaxation and understand the potential of immersive wellness design in events.
Learning outcomes:
Understand multisensory approaches to well-being
Explore how sound and scent influence stress levels
Experience immersive wellness design in practice
Experience a guided sensory wellness journey that combines binaural audio and aromatherapy. Explore how sound and scent can influence stress levels, support relaxation and understand the potential of immersive wellness design in events.
Learning outcomes:
Understand multisensory approaches to well-being
Explore how sound and scent influence stress levels
Experience immersive wellness design in practice
Discover how to integrate wellness into your event strategy while supporting your own professional well-being. Explore how to design immersive, meaningful event experiences that prioritize attendee health, increase engagement and align with your clients’ goals and themes.
Learning outcomes:
Identify emerging wellness trends and evaluate their relevance to modern event planning
Apply practical wellness strategies to manage stress and strengthen professional resilience
Design event experiences that prioritize attendee well-being while meeting client objectives
This session is approved for the following certifications.
* ICCA Skills Domain CICS/CICE: 0.5