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Founder | Social Impact Strategist
WholeHearted
Catherine McGuire is the visionary founder and creator behind WholeHearted, an agency committed to enhancing the workplace experience through social care. Renowned for her wholehearted approach and action-oriented mindset, Cat is a true implementer, bringing ideas to life with meticulous attention to detail.
Cat firmly believes that uplifting ourselves is intrinsically tied to lifting up others. This ethos is reflected in WholeHearted's diverse partnerships, ranging from local businesses to Fortune 500 companies. Her entrepreneurial journey has earned recognition through inclusion on distinguished lists such as #WomenToWatch by Courtney Stanley, Smart Meetings Event Mavericks and Ignite’s Changemakers, along with nominations for Smart Women in Meetings and the CMEE Hall of Fame.
Date
Use social impact to create stronger human connection at your events. Explore a practical five-part framework that helps you design meaningful experiences, build community and create engagement that resonates long after the event ends.
Learning outcomes:
Apply a five-part framework for embedding social impact into event design
Design authentic community-driven event experiences
Use social impact to strengthen engagement and stakeholder relationships
This session is approved for the following certifications.
* ICCA Skills Domain CICS/CICE: 1
* CMP/CEU Approved: Sustainability and Social Impact Plan, 1.0 credits
* CSEP Approved
The authentic impact workshop is designed to provide planners with an opportunity to explore purpose in self discovery and workplace alignment. Led by social impact strategist Cat McGuire, this engaging session will introduce the concept of Corporate Social Responsibility (CSR) and its role in supporting corporate objectives. Participants will partake in an interactive Ikigai-inspired exercise to uncover their values and strengths, and learn how to maximize them for buy in on more meaningful programming. The workshop ends in a collaborative think tank session, where we will brainstorm and develop innovative ideas, leaving attendees inspired with actionable strategies to enhance business events with social care as a mechanism for change, and engagementgives planners an opportunity to explore purpose, self-discovery and workplace alignment. Led by social impact strategist Cat McGuire, this interactive session introduces corporate social responsibility (CSR) and its role in supporting business objectives. Through an Ikigai-inspired exercise, you'll uncover your values and strengths and learn how to use them to gain support for more meaningful programming. The workshop concludes with a collaborative think tank where participants develop innovative ideas and leave with practical strategies to enhance business events through social impact and community engagement.
Learning outcomes:
Illustrate the role of purpose-driven programs in business events
Explore tools to align your personal purpose with your professional role
Create experiences that matter to you, your organization and the wider community
This session is approved for the following certifications.
* ICCA Skills Domain CICS/CICE: 0.75
* CMP/CEU Approved: Sustainability and Social Impact Plan, 0.75 credits
* CSEP Approved