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MOTO
Jasmin Jodry is an award-winning creative director and experience designer, recognized as a Top 50 Immersive Influencer worldwide. She develops and expands IP for location-based entertainment, immersive Storyliving experiences and world-class brand storyworlds, blending storytelling, worldbuilding, performance, technology and game mechanics to create high-impact entertainment experiences.
Partnering with visionary brands across entertainment, culture and technology, Jasmin pioneers the next frontier of immersive entertainment, from ticketed attractions and themed worlds to urban districts. She imagines experiences that combine innovation, human connection and aspiration to spark joy, participation, lasting memories and social well-being.
Her work has been recognized by leading industry publications and awards, including an Emmy and an Emmy nomination. She has collaborated with companies including Cirque du Soleil, Meow Wolf, TAIT, Balich Wonder Studio and Five Currents, as well as artists and brands such as Michael Jackson, Bob Marley, Red Hot Chili Peppers, U2, Meta, Microsoft, Marvel, Mercedes and Jaguar.
Date
Explore how experiences influence what people value, remember and take into their everyday lives. Discover the concept of Storyliving and how intentional design can turn passive audiences into active participants.
Consider how the experiences you create can encourage new perspectives, reinforce values and shape lasting cultural impact beyond the event itself.
Learning outcomes:
Design experiences that create meaning and connection
Transform audiences into active participants
Understand how experiences influence culture
Immersive experience design often sounds highly relevant to event planners. In practice, translating those concepts into successful B2B events can be more challenging.
Explore why the translation sometimes falls short and discover practical design approaches that support real event goals, from attracting the right attendees to driving engagement and delivering lasting value. Leave with a framework you can apply to future event design decisions.
Learning outcomes:
Identify why immersive experience design can feel relevant yet difficult to apply to B2B events
Recognize which experiential design approaches transfer successfully to business events
Apply a practical framework to evaluate and adapt immersive design principles for your own events
This session is approved for the following certifications.
* ICCA Skills Domain CICS/CICE: 0.5
* CSEP Approved