Ruud Janssen
Managing Partner / Founder
Event Design Collective GmbH
About the Speaker/Moderator
Ruud Janssen, CMM, DES, CED, is based in Switzerland and works with NGOs, membership organizations and corporations to help teams design events that create meaningful outcomes. He is co-founder of the Event Design Collective and co-creator of the Event Canvas™.
Ruud has worked with organizations including the International Olympic Committee, the United Nations, IEEE, PCMA, MPI, IMEX and Google.
He has authored research and publications on event design, ROI and hybrid events, and has served on the MPI International Board of Directors.
Matchmaking Information
Attending
Speaker/Moderator's Sessions (15)
Date
Session
Design matters

A conversation with the creators of #EventCanvas
oin the creators of #EventCanvas and authors of #DESIGNtoCHANGE for an interactive conversation about designing for change.
Bring your questions and learn from their experiences supporting more than 500 Event Canvas practitioners. Explore how stronger design conversations can help organizations look beyond immediate challenges and focus on lasting outcomes.
Learning outcomes:
Explore how change creates value by understanding the horizons of change
Discover how to have more effective conversations about event outcomes with executives
Build confidence in securing a place for event design on the executive agenda
This session is approved for the following certifications.
* ICCA Skills Domain CICS/CICE: 0.5
Speaker (1)
Ruud Janssen
Managing Partner / Founder, Event Design Collective GmbHSession
Design matters

Event design using the #EventCanvas methodology: Case study
Move beyond talking about event design and start putting it into practice. Take part in a simulation of an event design sprint based on a future event case study.
Guided by an Event Design Collective trainer, you'll explore the Event Canvas Methodology and gain practical experience using event design tools to create stronger event outcomes.
Learning outcomes:
Explore how change creates value
Discover how to have more effective conversations about event outcomes
Build confidence in securing a place for event design in strategic decision-making
This session is approved for the following certifications.
* ICCA Skills Domain CICS/CICE: 1
* CMP/CEU Approved: Event Design, 0.75 credits
* CSEP Approved
Creativity
Experiential
Meeting planner toolkit
Brand storytelling
Speaker (1)
Ruud Janssen
Managing Partner / Founder, Event Design Collective GmbHSession
Design matters

A conversation with the creators of #EventCanvas
Join the creators of #EventCanvas and authors of #DESIGNtoCHANGE for an interactive conversation about designing for change.
Bring your questions and learn from their experiences supporting more than 500 Event Canvas practitioners. Explore how stronger design conversations can help organizations look beyond immediate challenges and focus on lasting outcomes.
Learning outcomes:
Explore how change creates value
Discover how to have more effective conversations about event outcomes with executives
Build confidence in securing a place for event design on the executive agenda
This session is approved for the following certifications.
* ICCA Skills Domain CICS/CICE: 0.5
Audience engagement
Personal and professional development
Speaker (1)
Ruud Janssen
Managing Partner / Founder, Event Design Collective GmbHSession
Design matters

Event design using the #EventCanvas methodology: Case study
Move beyond talking about event design and start putting it into practice. Take part in a simulation of an event design sprint based on a future event case study.
Guided by an Event Design Collective trainer, you'll explore the Event Canvas Methodology and gain practical experience using event design tools to create stronger event outcomes.
Learning outcomes:
Explore how change creates value through a real event design case study
Discover how to have more effective conversations about event outcomes with executives and stakeholders
Build confidence in securing a place for event design on the executive agenda and demonstrating progress over time
This session is approved for the following certifications.
* ICCA Skills Domain CICS/CICE: 1
* CMP/CEU Approved: Event Design, 0.75 credits
Personal and professional development
Speaker (1)
Ruud Janssen
Managing Partner / Founder, Event Design Collective GmbHSession
Design matters

A conversation with the creators of #EventCanvas
Join the creators of #EventCanvas and authors of #DESIGNtoCHANGE for a conversation about designing for change.
Bring your questions and learn from their experiences supporting more than 500 Event Canvas practitioners. Explore how stronger design conversations can help organizations look beyond immediate challenges and focus on lasting outcomes.
Learning outcomes:
Explore how change creates value
Discover how to have more effective conversations about event outcomes with executives
Build confidence in securing a place for event design on the executive agenda
This session is approved for the following certifications.
* ICCA Skills Domain CICS/CICE: 0.5
Audience engagement
Creativity
Experiential
Meeting planner toolkit
Brand storytelling
Speaker (1)
Ruud Janssen
Managing Partner / Founder, Event Design Collective GmbHSession
Design matters

A conversation with the creators of #EventCanvas
A great conversation can shape the direction of change. This is your opportunity to engage directly with the creators of Event Canvas and authors of DESIGN to CHANGE.
Explore how stronger event design conversations can help drive meaningful change, strengthen stakeholder relationships and elevate your impact as an event professional.
Learning outcomes:
Explore the difference between the process and outcomes of conversations
Discover how to position yourself as a trusted advisor through stronger event design conversations
Identify the elements of trusted advisor relationships and how they contribute to greater impact
This session is approved for the following certifications.
* ICCA Skills Domain CICS/CICE: 0.5
Personal and professional development
Speaker (1)
Ruud Janssen
Managing Partner / Founder, Event Design Collective GmbHSession
Design matters

Meetup for CEDs with the Event Design Collective team
Join fellow Certified Event Designers and professionals interested in pursuing CED certification for an informal community meetup.
Connect with members of the Event Design Collective team, learn more about the CED community and hear about the latest developments in the EDC Trusted Advisor Program.
Learning outcomes:
Learn what it takes to become a Certified Event Designer (CED)
Explore the pathway to becoming an EDC Trusted Advisor
Connect with the CED community and Event Design Collective team
This session is approved for the following certifications.
* ICCA Skills Domain CICS/CICE: 0.5
Speaker (1)
Ruud Janssen
Managing Partner / Founder, Event Design Collective GmbHSession
Design matters

A conversation with the creators of #EventCanvas
Join the creators of #EventCanvas and authors of #DESIGNtoCHANGE for a conversation about designing for change.
Bring your questions and learn from their experiences supporting more than 500 Event Canvas practitioners. Explore how stronger design conversations can help organizations look beyond immediate challenges and focus on lasting outcomes.
Learning outcomes:
Explore how change creates value
Discover how to have more effective conversations about event outcomes with executives
Build confidence in securing a place for event design on the executive agenda
This session is approved for the following certifications.
* ICCA Skills Domain CICS/CICE: 0.5
Audience engagement
Creativity
Experiential
Meeting planner toolkit
Brand storytelling
Speaker (1)
Ruud Janssen
Managing Partner / Founder, Event Design Collective GmbHSession
Design matters

A conversation with the creators of #EventCanvas
Join the creators of #EventCanvas and authors of #DESIGNtoCHANGE for a conversation about designing for change.
Bring your questions and learn from their experiences supporting more than 500 Event Canvas practitioners. Explore how stronger design conversations can help organizations look beyond immediate challenges and focus on lasting outcomes.
Learning outcomes:
Explore how change creates value
Discover how to have more effective conversations about event outcomes with executives
Build confidence in securing a place for event design on the executive agenda
This session is approved for the following certifications.
* ICCA Skills Domain CICS/CICE: 0.5
Community
Speaker (1)
Ruud Janssen
Managing Partner / Founder, Event Design Collective GmbHSession
Design matters

Event design using the #EventCanvas methodology: Case study
Move beyond talking about event design and start putting it into practice. Take part in a simulation of an event design sprint based on a future event case study.
Guided by an Event Design Collective trainer, you'll explore the Event Canvas Methodology and gain practical experience using event design tools to create stronger event outcomes.
Learning outcomes:
Explore how change creates value through a real event design case study
Discover how to have more effective conversations about event outcomes with executives and stakeholders
Build confidence in securing a place for event design on the executive agenda and demonstrating progress over time
This session is approved for the following certifications.
* ICCA Skills Domain CICS/CICE: 1
* CMP/CEU Approved: Event Design, 0.75 credits
Audience engagement
Creativity
Experiential
Meeting planner toolkit
Brand storytelling
Speaker (1)
Ruud Janssen
Managing Partner / Founder, Event Design Collective GmbHSession
Design matters

A conversation with the creators of #EventCanvas
Join the creators of #EventCanvas and authors of #DESIGNtoCHANGE for a conversation about designing for change.
Bring your questions and learn from their experiences supporting more than 500 Event Canvas practitioners. Explore how stronger design conversations can help organizations look beyond immediate challenges and focus on lasting outcomes.
Learning outcomes:
Explore how change creates value
Discover how to have more effective conversations about event outcomes with executives
Build confidence in securing a place for event design on the executive agenda
This session is approved for the following certifications.
* ICCA Skills Domain CICS/CICE: 0.5
Personal and professional development
Speaker (1)
Ruud Janssen
Managing Partner / Founder, Event Design Collective GmbHSession
Design matters

Event design using the #EventCanvas methodology: Case study
Move beyond talking about event design and start putting it into practice. Take part in a simulation of an event design sprint based on a future event case study.
Guided by an Event Design Collective trainer, you'll explore the Event Canvas Methodology and gain practical experience using event design tools to create stronger event outcomes.
Learning outcomes:
Explore how change creates value through a real event design case study
Discover how to have more effective conversations about event outcomes with executives and stakeholders
Build confidence in securing a place for event design on the executive agenda and demonstrating progress over time
This session is approved for the following certifications.
* ICCA Skills Domain CICS/CICE: 1
* CMP/CEU Approved: Event Design, 0.75 credits
Creativity
Experiential
Meeting planner toolkit
Brand storytelling
Speaker (1)
Ruud Janssen
Managing Partner / Founder, Event Design Collective GmbHSession
Design matters

Meetup for CEDs with the Event Design Collective team
Join fellow Certified Event Designers and professionals interested in pursuing CED certification for an informal community meetup.
Connect with members of the Event Design Collective team, learn more about the CED community and hear about the latest developments in the EDC Trusted Advisor Program.
Learning outcomes:
Learn what it takes to become a Certified Event Designer (CED)
Explore the pathway to becoming an EDC Trusted Advisor
Connect with the CED community and Event Design Collective team
Personal and professional development
Speaker (1)
Ruud Janssen
Managing Partner / Founder, Event Design Collective GmbHSession
Design matters

Event design using the #EventCanvas methodology: Case study
Move beyond talking about event design and start putting it into practice. Take part in a simulation of an event design sprint based on a future event case study.
Guided by an Event Design Collective trainer, you'll explore the Event Canvas Methodology and gain practical experience using event design tools to create stronger event outcomes.
Learning outcomes:
Explore how change creates value through a real event design case study
Discover how to have more effective conversations about event outcomes with executives and stakeholders
Build confidence in securing a place for event design on the executive agenda and demonstrating progress over time
This session is approved for the following certifications.
* ICCA Skills Domain CICS/CICE: 1
* CMP/CEU Approved: Event Design, 0.75 credits
Audience engagement
Creativity
Experiential
Meeting planner toolkit
Brand storytelling
Speaker (1)
Ruud Janssen
Managing Partner / Founder, Event Design Collective GmbHSession
Design matters

Event design using the #EventCanvas methodology: Case study
Move beyond talking about event design and start putting it into practice. Take part in a simulation of an event design sprint based on a future event case study.
Guided by an Event Design Collective trainer, you'll explore the Event Canvas Methodology and gain practical experience using event design tools to create stronger event outcomes.
Learning outcomes:
Explore how change creates value
Discover how to have more effective conversations about event outcomes with executives and stakeholders
Build confidence in securing a place for event design on the executive agenda and demonstrating progress over time
This session is approved for the following certifications.
* ICCA Skills Domain CICS/CICE: 1
* CMP/CEU Approved: Event Design, 0.75 credits










