Ruud Janssen

Managing Partner / Founder

Event Design Collective GmbH

About the Speaker/Moderator

Ruud Janssen, CMM, DES, CED, is based in Switzerland and works with NGOs, membership organizations and corporations to help teams design events that create meaningful outcomes. He is co-founder of the Event Design Collective and co-creator of the Event Canvas™.

Ruud has worked with organizations including the International Olympic Committee, the United Nations, IEEE, PCMA, MPI, IMEX and Google.

He has authored research and publications on event design, ROI and hybrid events, and has served on the MPI International Board of Directors.

Matchmaking Information

Attending

A conversation with the creators of #EventCanvas
Design matters

A conversation with the creators of #EventCanvas

Tuesday, Oct 13, 2026
1:35 PM - 2:00 PM | America/Los_Angeles
Bayside | Event Design Collective, B4787
A conversation with the creators of #EventCanvas
Design matters

A conversation with the creators of #EventCanvas

Wednesday, Oct 14, 2026
11:35 AM - 12:00 PM | America/Los_Angeles
Bayside | Event Design Collective, B4787
A conversation with the creators of #EventCanvas
Design matters

A conversation with the creators of #EventCanvas

Wednesday, Oct 14, 2026
1:05 PM - 1:30 PM | America/Los_Angeles
Bayside | Event Design Collective, B4787
A conversation with the creators of #EventCanvas
Design matters

A conversation with the creators of #EventCanvas

Tuesday, Oct 13, 2026
12:35 PM - 1:00 PM | America/Los_Angeles
Bayside | Event Design Collective, B4787
Event design using the #EventCanvas methodology: Case study
Design matters

Event design using the #EventCanvas methodology: Case study

Tuesday, Oct 13, 2026
1:05 PM - 2:00 PM | America/Los_Angeles
Bayside | Event Design Collective, B4787
Event design using the #EventCanvas methodology: Case study
Design matters

Event design using the #EventCanvas methodology: Case study

Wednesday, Oct 14, 2026
1:05 PM - 2:00 PM | America/Los_Angeles
Bayside | Event Design Collective, B4787
Event design using the #EventCanvas methodology: Case study
Design matters

Event design using the #EventCanvas methodology: Case study

Thursday, Oct 15, 2026
1:05 PM - 2:00 PM | America/Los_Angeles
Bayside | Event Design Collective, B4787
Meetup for CEDs with the Event Design Collective team
Design matters

Meetup for CEDs with the Event Design Collective team

Wednesday, Oct 14, 2026
2:35 PM - 3:00 PM | America/Los_Angeles
Bayside | Event Design Collective, B4787
A conversation with the creators of #EventCanvas
Design matters

A conversation with the creators of #EventCanvas

Tuesday, Oct 13, 2026
11:05 AM - 11:30 AM | America/Los_Angeles
Bayside | Event Design Collective, B4787
Event design using the #EventCanvas methodology: Case study
Design matters

Event design using the #EventCanvas methodology: Case study

Tuesday, Oct 13, 2026
11:35 AM - 12:30 PM | America/Los_Angeles
Bayside | Event Design Collective, B4787

Speaker/Moderator's Sessions (15)

Session
Design matters
A conversation with the creators of #EventCanvas
Tuesday, Oct 13, 2026
11:05 AM - 11:30 AM | America/Los_Angeles
Education session
Bayside | Event Design Collective, B4787
English

A conversation with the creators of #EventCanvas

oin the creators of #EventCanvas and authors of #DESIGNtoCHANGE for an interactive conversation about designing for change.

Bring your questions and learn from their experiences supporting more than 500 Event Canvas practitioners. Explore how stronger design conversations can help organizations look beyond immediate challenges and focus on lasting outcomes.

Learning outcomes:

Explore how change creates value by understanding the horizons of change

Discover how to have more effective conversations about event outcomes with executives

Build confidence in securing a place for event design on the executive agenda

This session is approved for the following certifications.

* ICCA Skills Domain CICS/CICE: 0.5

Speaker (1)
Ruud Janssen
Managing Partner / Founder, Event Design Collective GmbH
Starts in
0 weeks
5 days
06hours
14 minutes
Session
Design matters
Event design using the #EventCanvas methodology: Case study
Tuesday, Oct 13, 2026
11:35 AM - 12:30 PM | America/Los_Angeles
Education session
Bayside | Event Design Collective, B4787
English

Event design using the #EventCanvas methodology: Case study

Move beyond talking about event design and start putting it into practice. Take part in a simulation of an event design sprint based on a future event case study.

Guided by an Event Design Collective trainer, you'll explore the Event Canvas Methodology and gain practical experience using event design tools to create stronger event outcomes.

Learning outcomes:

Explore how change creates value

Discover how to have more effective conversations about event outcomes

Build confidence in securing a place for event design in strategic decision-making

This session is approved for the following certifications.

* ICCA Skills Domain CICS/CICE: 1

* CMP/CEU Approved: Event Design, 0.75 credits

* CSEP Approved

Creativity
Experiential
Meeting planner toolkit
Brand storytelling
Speaker (1)
Ruud Janssen
Managing Partner / Founder, Event Design Collective GmbH
Starts in
0 weeks
5 days
06hours
44 minutes
Session
Design matters
A conversation with the creators of #EventCanvas
Tuesday, Oct 13, 2026
12:35 PM - 1:00 PM | America/Los_Angeles
Education session
Bayside | Event Design Collective, B4787
English

A conversation with the creators of #EventCanvas

Join the creators of #EventCanvas and authors of #DESIGNtoCHANGE for an interactive conversation about designing for change.

Bring your questions and learn from their experiences supporting more than 500 Event Canvas practitioners. Explore how stronger design conversations can help organizations look beyond immediate challenges and focus on lasting outcomes.

Learning outcomes:

Explore how change creates value

Discover how to have more effective conversations about event outcomes with executives

Build confidence in securing a place for event design on the executive agenda

This session is approved for the following certifications.

* ICCA Skills Domain CICS/CICE: 0.5

Audience engagement
Personal and professional development
Speaker (1)
Ruud Janssen
Managing Partner / Founder, Event Design Collective GmbH
Starts in
0 weeks
5 days
07hours
44 minutes
Session
Design matters
Event design using the #EventCanvas methodology: Case study
Tuesday, Oct 13, 2026
1:05 PM - 2:00 PM | America/Los_Angeles
Education session
Bayside | Event Design Collective, B4787
English

Event design using the #EventCanvas methodology: Case study

Move beyond talking about event design and start putting it into practice. Take part in a simulation of an event design sprint based on a future event case study.

Guided by an Event Design Collective trainer, you'll explore the Event Canvas Methodology and gain practical experience using event design tools to create stronger event outcomes.

Learning outcomes:

Explore how change creates value through a real event design case study

Discover how to have more effective conversations about event outcomes with executives and stakeholders

Build confidence in securing a place for event design on the executive agenda and demonstrating progress over time

This session is approved for the following certifications.

* ICCA Skills Domain CICS/CICE: 1

* CMP/CEU Approved: Event Design, 0.75 credits

Personal and professional development
Speaker (1)
Ruud Janssen
Managing Partner / Founder, Event Design Collective GmbH
Starts in
0 weeks
5 days
08hours
14 minutes
Session
Design matters
A conversation with the creators of #EventCanvas
Tuesday, Oct 13, 2026
1:35 PM - 2:00 PM | America/Los_Angeles
Education session
Bayside | Event Design Collective, B4787
English

A conversation with the creators of #EventCanvas

Join the creators of #EventCanvas and authors of #DESIGNtoCHANGE for a conversation about designing for change.

Bring your questions and learn from their experiences supporting more than 500 Event Canvas practitioners. Explore how stronger design conversations can help organizations look beyond immediate challenges and focus on lasting outcomes.

Learning outcomes:

Explore how change creates value

Discover how to have more effective conversations about event outcomes with executives

Build confidence in securing a place for event design on the executive agenda

This session is approved for the following certifications.

* ICCA Skills Domain CICS/CICE: 0.5

Audience engagement
Creativity
Experiential
Meeting planner toolkit
Brand storytelling
Speaker (1)
Ruud Janssen
Managing Partner / Founder, Event Design Collective GmbH
Starts in
0 weeks
5 days
08hours
44 minutes
Session
Design matters
A conversation with the creators of #EventCanvas
Tuesday, Oct 13, 2026
2:05 PM - 2:30 PM | America/Los_Angeles
Education session
Bayside | Event Design Collective, B4787
English

A conversation with the creators of #EventCanvas

A great conversation can shape the direction of change. This is your opportunity to engage directly with the creators of Event Canvas and authors of DESIGN to CHANGE.

Explore how stronger event design conversations can help drive meaningful change, strengthen stakeholder relationships and elevate your impact as an event professional.

Learning outcomes:

Explore the difference between the process and outcomes of conversations

Discover how to position yourself as a trusted advisor through stronger event design conversations

Identify the elements of trusted advisor relationships and how they contribute to greater impact

This session is approved for the following certifications.

* ICCA Skills Domain CICS/CICE: 0.5

Personal and professional development
Speaker (1)
Ruud Janssen
Managing Partner / Founder, Event Design Collective GmbH
Starts in
0 weeks
5 days
09hours
14 minutes
Session
Design matters
Meetup for CEDs with the Event Design Collective team
Tuesday, Oct 13, 2026
2:35 PM - 3:00 PM | America/Los_Angeles
Education session
Bayside | Event Design Collective, B4787
English

Meetup for CEDs with the Event Design Collective team

Join fellow Certified Event Designers and professionals interested in pursuing CED certification for an informal community meetup.

Connect with members of the Event Design Collective team, learn more about the CED community and hear about the latest developments in the EDC Trusted Advisor Program.

Learning outcomes:

Learn what it takes to become a Certified Event Designer (CED)

Explore the pathway to becoming an EDC Trusted Advisor

Connect with the CED community and Event Design Collective team

This session is approved for the following certifications.

* ICCA Skills Domain CICS/CICE: 0.5

Speaker (1)
Ruud Janssen
Managing Partner / Founder, Event Design Collective GmbH
Starts in
0 weeks
5 days
09hours
44 minutes
Session
Design matters
A conversation with the creators of #EventCanvas
Wednesday, Oct 14, 2026
11:05 AM - 11:30 AM | America/Los_Angeles
Education session
Bayside | Event Design Collective, B4787
English

A conversation with the creators of #EventCanvas

Join the creators of #EventCanvas and authors of #DESIGNtoCHANGE for a conversation about designing for change.

Bring your questions and learn from their experiences supporting more than 500 Event Canvas practitioners. Explore how stronger design conversations can help organizations look beyond immediate challenges and focus on lasting outcomes.

Learning outcomes:

Explore how change creates value

Discover how to have more effective conversations about event outcomes with executives

Build confidence in securing a place for event design on the executive agenda

This session is approved for the following certifications.

* ICCA Skills Domain CICS/CICE: 0.5

Audience engagement
Creativity
Experiential
Meeting planner toolkit
Brand storytelling
Speaker (1)
Ruud Janssen
Managing Partner / Founder, Event Design Collective GmbH
Starts in
0 weeks
6 days
06hours
14 minutes
Session
Design matters
A conversation with the creators of #EventCanvas
Wednesday, Oct 14, 2026
11:35 AM - 12:00 PM | America/Los_Angeles
Education session
Bayside | Event Design Collective, B4787
English

A conversation with the creators of #EventCanvas

Join the creators of #EventCanvas and authors of #DESIGNtoCHANGE for a conversation about designing for change.

Bring your questions and learn from their experiences supporting more than 500 Event Canvas practitioners. Explore how stronger design conversations can help organizations look beyond immediate challenges and focus on lasting outcomes.

Learning outcomes:

Explore how change creates value

Discover how to have more effective conversations about event outcomes with executives

Build confidence in securing a place for event design on the executive agenda

This session is approved for the following certifications.

* ICCA Skills Domain CICS/CICE: 0.5

Community
Speaker (1)
Ruud Janssen
Managing Partner / Founder, Event Design Collective GmbH
Starts in
0 weeks
6 days
06hours
44 minutes
Session
Design matters
Event design using the #EventCanvas methodology: Case study
Wednesday, Oct 14, 2026
11:35 AM - 12:30 PM | America/Los_Angeles
Education session
Bayside | Event Design Collective, B4787
English

Event design using the #EventCanvas methodology: Case study

Move beyond talking about event design and start putting it into practice. Take part in a simulation of an event design sprint based on a future event case study.

Guided by an Event Design Collective trainer, you'll explore the Event Canvas Methodology and gain practical experience using event design tools to create stronger event outcomes.

Learning outcomes:

Explore how change creates value through a real event design case study

Discover how to have more effective conversations about event outcomes with executives and stakeholders

Build confidence in securing a place for event design on the executive agenda and demonstrating progress over time

This session is approved for the following certifications.

* ICCA Skills Domain CICS/CICE: 1

* CMP/CEU Approved: Event Design, 0.75 credits

Audience engagement
Creativity
Experiential
Meeting planner toolkit
Brand storytelling
Speaker (1)
Ruud Janssen
Managing Partner / Founder, Event Design Collective GmbH
Starts in
0 weeks
6 days
06hours
44 minutes
Session
Design matters
A conversation with the creators of #EventCanvas
Wednesday, Oct 14, 2026
1:05 PM - 1:30 PM | America/Los_Angeles
Education session
Bayside | Event Design Collective, B4787
English

A conversation with the creators of #EventCanvas

Join the creators of #EventCanvas and authors of #DESIGNtoCHANGE for a conversation about designing for change.

Bring your questions and learn from their experiences supporting more than 500 Event Canvas practitioners. Explore how stronger design conversations can help organizations look beyond immediate challenges and focus on lasting outcomes.

Learning outcomes:

Explore how change creates value

Discover how to have more effective conversations about event outcomes with executives

Build confidence in securing a place for event design on the executive agenda

This session is approved for the following certifications.

* ICCA Skills Domain CICS/CICE: 0.5

Personal and professional development
Speaker (1)
Ruud Janssen
Managing Partner / Founder, Event Design Collective GmbH
Starts in
0 weeks
6 days
08hours
14 minutes
Session
Design matters
Event design using the #EventCanvas methodology: Case study
Wednesday, Oct 14, 2026
1:05 PM - 2:00 PM | America/Los_Angeles
Education session
Bayside | Event Design Collective, B4787
English

Event design using the #EventCanvas methodology: Case study

Move beyond talking about event design and start putting it into practice. Take part in a simulation of an event design sprint based on a future event case study.

Guided by an Event Design Collective trainer, you'll explore the Event Canvas Methodology and gain practical experience using event design tools to create stronger event outcomes.

Learning outcomes:

Explore how change creates value through a real event design case study

Discover how to have more effective conversations about event outcomes with executives and stakeholders

Build confidence in securing a place for event design on the executive agenda and demonstrating progress over time

This session is approved for the following certifications.

* ICCA Skills Domain CICS/CICE: 1

* CMP/CEU Approved: Event Design, 0.75 credits

Creativity
Experiential
Meeting planner toolkit
Brand storytelling
Speaker (1)
Ruud Janssen
Managing Partner / Founder, Event Design Collective GmbH
Starts in
0 weeks
6 days
08hours
14 minutes
Session
Design matters
Meetup for CEDs with the Event Design Collective team
Wednesday, Oct 14, 2026
2:35 PM - 3:00 PM | America/Los_Angeles
Education session
Bayside | Event Design Collective, B4787
English

Meetup for CEDs with the Event Design Collective team

Join fellow Certified Event Designers and professionals interested in pursuing CED certification for an informal community meetup.

Connect with members of the Event Design Collective team, learn more about the CED community and hear about the latest developments in the EDC Trusted Advisor Program.

Learning outcomes:

Learn what it takes to become a Certified Event Designer (CED)

Explore the pathway to becoming an EDC Trusted Advisor

Connect with the CED community and Event Design Collective team

Personal and professional development
Speaker (1)
Ruud Janssen
Managing Partner / Founder, Event Design Collective GmbH
Starts in
0 weeks
6 days
09hours
44 minutes
Session
Design matters
Event design using the #EventCanvas methodology: Case study
Thursday, Oct 15, 2026
11:35 AM - 12:30 PM | America/Los_Angeles
Education session
Bayside | Event Design Collective, B4787
English

Event design using the #EventCanvas methodology: Case study

Move beyond talking about event design and start putting it into practice. Take part in a simulation of an event design sprint based on a future event case study.

Guided by an Event Design Collective trainer, you'll explore the Event Canvas Methodology and gain practical experience using event design tools to create stronger event outcomes.

Learning outcomes:

Explore how change creates value through a real event design case study

Discover how to have more effective conversations about event outcomes with executives and stakeholders

Build confidence in securing a place for event design on the executive agenda and demonstrating progress over time

This session is approved for the following certifications.

* ICCA Skills Domain CICS/CICE: 1

* CMP/CEU Approved: Event Design, 0.75 credits

Audience engagement
Creativity
Experiential
Meeting planner toolkit
Brand storytelling
Speaker (1)
Ruud Janssen
Managing Partner / Founder, Event Design Collective GmbH
Starts in
1 week
0 days
06hours
44 minutes
Session
Design matters
Event design using the #EventCanvas methodology: Case study
Thursday, Oct 15, 2026
1:05 PM - 2:00 PM | America/Los_Angeles
Education session
Bayside | Event Design Collective, B4787
English

Event design using the #EventCanvas methodology: Case study

Move beyond talking about event design and start putting it into practice. Take part in a simulation of an event design sprint based on a future event case study.

Guided by an Event Design Collective trainer, you'll explore the Event Canvas Methodology and gain practical experience using event design tools to create stronger event outcomes.

Learning outcomes:

Explore how change creates value

Discover how to have more effective conversations about event outcomes with executives and stakeholders

Build confidence in securing a place for event design on the executive agenda and demonstrating progress over time

This session is approved for the following certifications.

* ICCA Skills Domain CICS/CICE: 1

* CMP/CEU Approved: Event Design, 0.75 credits

Speaker (1)
Ruud Janssen
Managing Partner / Founder, Event Design Collective GmbH
Starts in
1 week
0 days
08hours
14 minutes