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Head of Associations & Sectors
VisitScotland
Rory Archibald is Strategic Lead for Business Events at VisitScotland. He develops initiatives that position Scotland as a global business events destination, with a focus on sustainability, inclusion and long-term legacy.
Rory is also Founder of New Intent, an organization that helps the global business events sector embed human rights and equity into its strategies and working practices.
He serves as a Board Member of the LGBT Meeting Professionals Association and is an active member of the ICCA UK & Ireland Chapter committee. Rory also serves on the Social Impact and Global Leadership Committees at Destinations International.
Date
Explore findings from qualitative interviews with business events professionals who design and deliver equity-related initiatives around the world. Hear how the industry has progressed since the Events Industry Council launched its Equity Task Force in 2020 and consider short-term recommendations for turning vision into action. Discover current challenges and practical opportunities to advance workforce development, stakeholder engagement and business outcomes.
Learning outcomes:
Apply insights from industry leaders and practitioners to support progress toward meaningful equity outcomes
Identify opportunities and challenges for the sector, and improvements to workforce development
Use findings from the EIC study to review and advance stakeholder engagement and business outcomes
This session is approved for the following certifications.
* ICCA Skills Domain CICS/CICE: 1
* CMP/CEU Approved: Sustainability and Social Impact, 1.0 credits
* CSEP Approved