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Partner
The Experientialists
Maria Redin is Co-founder and Partner at The Experientialists, a firm providing principal investment and strategic advice to location-based experiential businesses and the real estate developers that host them. Its portfolio includes narrative-led attractions and multi-property real estate projects across Las Vegas, New York, Los Angeles and other major US markets.
Maria currently leads the US expansion of Lux Entertainment, producer of the Balloon Museum. Its touring exhibition has welcomed more than seven million people across 14 cities. With a background in strategy, operations and finance, Maria focuses on helping immersive businesses grow successfully and sustainably.
Maria previously served as COO at Non Plus Ultra and Chief of Staff at Two Bit Circus, where she developed the operational infrastructure for its first micro-amusement park in Los Angeles. She has also held leadership roles at GOODcorps, IDEO and Mattel and conducted research at the MIT Media Lab.
Maria holds an MBA from Wharton and MS and BA degrees from MIT.
Date
Immersive experience design often sounds highly relevant to event planners. In practice, translating those concepts into successful B2B events can be more challenging.
Explore why the translation sometimes falls short and discover practical design approaches that support real event goals, from attracting the right attendees to driving engagement and delivering lasting value. Leave with a framework you can apply to future event design decisions.
Learning outcomes:
Identify why immersive experience design can feel relevant yet difficult to apply to B2B events
Recognize which experiential design approaches transfer successfully to business events
Apply a practical framework to evaluate and adapt immersive design principles for your own events
This session is approved for the following certifications.
* ICCA Skills Domain CICS/CICE: 0.5
* CSEP Approved