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Event & Experience Lead
Blip
Gabriela Santos is the Event and Experience-Led Growth Lead at Blip, a conversational AI platform, where she focuses on revenue growth, brand building and market expansion through strategic event partnerships and experiential marketing.
Her 15 years of experience span the B2B, institutional, and technology sectors across Latin America, North America and Europe. At Blip, Gabriela has led strategic initiatives, including partnerships with companies such as Google, Meta, TikTok and Microsoft.
Gabriela has a background in marketing and pursues annual continuing education. She is a Kaospilot alumna and a member of both the World Experience Organization (WXO) and Women in Growth, a community for Brazilian women in growth marketing.
Outside work, Gabriela is a mother, jiu-jitsu practitioner, avid reader of novels and aspiring author.
Date
Move beyond traditional ROI and explore how to measure the broader value of events and experiences. Learn practical frameworks, experience design fundamentals and approaches that help connect creativity, brand impact, customer loyalty, and business growth.
Learning outcomes:
Explain the origins of ROI and evaluate measurement approaches beyond financial returns
Apply core experience design principles to create more impactful events
Compare measurement models for events and experiences to demonstrate business value