Hear tech companies answer the questions planners actually ask, rather than repeat what’s on the sales deck. If you work on a booth, discover what buyers want to know. If you’re a planner, hear direct answers to challenging questions. The audience decides which companies make a strong connection, round by round.

Learning outcomes:

Hear the questions planners ask tech companies

Identify the elements of a strong pitch

Develop more effective questions for tech suppliers

Explore what it means to create culturally intelligent events, from agenda planning to the overall guest experience. Hear real-world examples from event producers working across global markets and discover how cultural expectations can shape catering, protocol, communication and engagement. You’ll learn how the same design decision can be received differently depending on the audience and location. Gain practical strategies to move beyond assumptions, plan with intention and create experiences where every guest feels understood and valued.

Learning outcomes:

Define cultural intelligence in practice, beyond surface-level changes to food and décor

Explore how the same design decision can be received differently across global markets

Apply cultural intelligence throughout each stage of your event planning process