Max Gabriel is Co-founder and CEO of Markus AI, where he helps event organizers use AI agents to support audience growth and engagement.
Max was previously President of IIRIS and Chief Transformation Officer at Informa Markets, where he led the company’s digital transformation through the pandemic. He joined Informa in 2015 as Group Digital Director before becoming Chief Digital Officer at Taylor & Francis. In this role, he led its Growth Acceleration Plan and the launch of the company’s ebook platform.
As CTO at Pearson plc, Max launched the company’s first tablet-based learning product in India and South Africa. Before joining Informa, he held senior global technology roles at Pearson, Diageo, Pfizer and JPMorgan Chase. He began his career as a software engineer in financial services.
Max is also an angel investor and adviser to technology startups in the media industry.
Date

Hear tech companies answer the questions planners actually ask, rather than repeat what’s on the sales deck. If you work on a booth, discover what buyers want to know. If you’re a planner, hear direct answers to challenging questions. The audience decides which companies make a strong connection, round by round.
Learning outcomes:
Hear the questions planners ask tech companies
Identify the elements of a strong pitch
Develop more effective questions for tech suppliers