Amplifying Effect
Founder and leader of Amplifying Effect, Tracey Hirsch is an accomplished writer and business communication expert with decades of experience leading, advising and teaching the business of communication in organizations across multiple industries including financial services, telecommunications and energy.
As Head of Internal Communication for HSBC Canada for more than a decade, Tracey trained high-performance communicators, advised C-suite executives and led strategic communications through complex corporate events including acquisitions, reorganizations, industry crises, culture change and process improvement.
Her passion for communication and love of teaching led Tracey to launch her business to share her knowledge and help professionals communicate more clearly, confidently and successfully at work. With clients including Equifax Canada, Ballard Power, BCAA and TELUS, she is grateful for the opportunity to share her expertise and see the immediate benefits her teaching brings to others.
Date

Turn your IMEX experience into a targeted sales campaign in this three-part workshop. Build a strategy, prioritize your meeting list, plan your at-show engagement and create a follow-up system that turns conversations into business. Take away a repeatable process designed to support measurable ROI.
Learning outcomes:
Create a strategy to maximize your IMEX experience
Use connection, engagement and proactive outreach to make the most of your time at IMEX
Create a follow-up plan that turns your IMEX conversations into results

Join peers in an open, collaborative setting designed for conversation, networking and learning. Taking place on Smart Monday, it gives you time to step back, reflect and connect with others in similar roles across different organizations. Meet like-minded people facing similar challenges and discover new perspectives from different industries.