Explore how to engage and retain Gen Z+ talent in a rapidly evolving events industry. Move beyond generational stereotypes and understand trends such as quiet quitting and the Great Resignation. Discover practical strategies to build stronger connections and create an inspiring workplace through transparency, mentorship, gamification and flexible work models. Learn how to design experiences that resonate with younger audiences and future-proof your organization.

Learning outcomes:

Define the motivations and expectations of Gen Z event professionals

Create a dynamic and inspiring workplace that attracts top talent

Design future-proof event experiences that resonate with younger audiences

This session is approved for the following certifications.

* ICCA Skills Domain CICS/CICE: 0.5