President & CEO
PPAI
Drew Holmgreen is President and CEO of Promotional Products Association International (PPAI). He brings more than 25 years’ experience across brand strategy, marketing and association leadership.
A graduate of The University of Texas at Austin, Drew began his career at agencies including McCann Erickson, TM Advertising and Belmont Icehouse. He led award-winning campaigns for brands including 7-Eleven, Austin Convention & Visitors Bureau, Hilton and Texas Tourism.
Before joining PPAI, Drew was Chief Experience Officer at Meeting Professionals International. There, he led marketing, membership, events, media and global engagement.
At PPAI, Drew combines creative thinking with strategic execution to position branded merchandise as an effective marketing channel and support growth, collaboration and innovation across the industry.
Drew lives in Dallas with his wife, Andrea, their son George, dog Charlie Biscuits and cat Max Powercat. Outside work, he enjoys exploring the outdoors and discovering craft beer.
Date

Discover how branded merchandise can extend the impact of your event long after attendees leave. Explore trends, examples and practical planning ideas that reinforce memories, create everyday value and turn attendees into enthusiastic advocates.
Learning outcomes:
Use branded merchandise to extend the event experience
Avoid planning and logistics mistakes that reduce impact
Turn attendees into advocates through useful branded merchandise
This session is approved for the following certifications.
* ICCA Skills Domain CICS/CICE: 0.75
* CMP/CEU Approved: Marketing and Communication, 0.75 credits
* CSEP Approved