What turns awareness into belief? Explore new Belief Gap™ research with leaders from The Freeman Company, BaAM Productions and Fanatics Fest as they examine what inspires people to show up, engage and become advocates for a brand.

Using examples from sports and live events, discover how connection, credibility and conviction help close the gap between awareness and belief, and consider how those lessons can apply to your own events and experiences.

Learning outcomes:

Explore key findings from Belief Gap™ research and how they can help turn awareness into belief

Learn from real-world examples of building trust through sports and live events

Identify practical ways to demonstrate the value of in-person experiences to stakeholders