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Assistant Vice President, MICE & Sales
Marina Bay Sands
Genevieve Lim oversees the strategic planning, development and optimization of commercial opportunities at Sands Expo & Convention Centre. She also leads special projects focused on innovation and operational efficiency.
Genevieve joined Marina Bay Sands in 2009 as Associate Director of Sales. She helped shape its association sales strategy and secure major international events for Singapore, including the Rotary International Convention, Lions International Convention and Million Dollar Round Table.
Genevieve holds a BA in Commerce, Marketing and Economics from Monash University. She holds CMP and CEM certifications and is an active member of PCMA.
She is the first Singaporean graduate of the AIPC Future Shapers Programme and serves on the faculty of the AIPC Academy, focusing on business models and innovation.
Date
Explore findings from qualitative interviews with business events professionals who design and deliver equity-related initiatives around the world. Hear how the industry has progressed since the Events Industry Council launched its Equity Task Force in 2020 and consider short-term recommendations for turning vision into action. Discover current challenges and practical opportunities to advance workforce development, stakeholder engagement and business outcomes.
Learning outcomes:
Apply insights from industry leaders and practitioners to support progress toward meaningful equity outcomes
Identify opportunities and challenges for the sector, and improvements to workforce development
Use findings from the EIC study to review and advance stakeholder engagement and business outcomes
This session is approved for the following certifications.
* ICCA Skills Domain CICS/CICE: 1
* CMP/CEU Approved: Sustainability and Social Impact, 1.0 credits
* CSEP Approved