Rita Lopez is a dynamic leader in hospitality and destination marketing with deep expertise in industry trends shaping meetings and events. As National Sales Director at Discover Puerto Rico, she plays a key role in positioning the island as a premier destination while driving economic growth through strategic partnerships and global brand development.

Rita brings extensive experience in sales, branding, and business development from leadership roles with The Las Olas Company, Omni Hotels & Resorts, The Ritz-Carlton Hotel Company, Williams Hospitality, and Wyndham Hotel & Resorts. Known for her strong pulse on evolving industry trends—including experiential travel and strategic destination positioning—she delivers results through insight-driven strategies and collaborative leadership.

A true people person, Rita is recognized for her warmth, high energy, and ability to build lasting relationships. She blends strategic vision with genuine hospitality, consistently making a meaningful impact while proudly championing Puerto Rico on the global stage.