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SVP, Creative Technology
Sparks
Jamie Barlow leads the Creative Technology team at Sparks, a group of designers, producers and technologists who create experiences where physical environments and digital technology meet. With more than 20 years of experience spanning architectural design, mobile applications and technology-driven art installations, Jamie combines creative and technical expertise to develop engaging experiences at a wide range of scales.
His work includes projects for Google, Salesforce, Michelob ULTRA, ServiceNow, Workday, T-Mobile, Netflix, Dell, Boston Scientific and S&P Global.
Notable Sparks projects include Google CES The Ride, Dreamforce Customer Story Experiences, YouTube Music SXSW Launch, Michelob ULTRA Art Basel Digital Court and ServiceNow Knowledge experiences.
Date
Discover how physical design and cognitive science can make abstract ideas feel real and memorable. Explore how physical-digital interfaces can reduce AI overload and learn why tangible user interfaces may improve memory recall and emotional resonance. See how physical mechanics, from nostalgic triggers to oversized tactile objects, can lower cognitive load, clarify complex product stories and turn passive attendees into active participants.
Learning outcomes:
Understand how the brain processes information differently through tangible interfaces and screen-only interactions
Explore how play and physical mechanics can reduce fatigue, create flow and support deeper product understanding
See how brands use tangible interactions to simplify product stories and strengthen learning and advocacy