Direct selling companies invest billions in incentive travel each year, yet the sector rarely receives dedicated industry education. Drawing on original research conducted by SITE with senior incentive buyers from major direct selling companies, this panel explores how these programs are designed, what buyers look for in destinations and how expectations are evolving. Gain practical, buyer-led insights into a high-value market segment and discover how to position your destination or offering more effectively.

Learning outcomes:

Understand how direct selling incentive programs differ from traditional corporate incentive travel

Apply destination selection criteria used by direct selling buyers to strengthen destination positioning

Identify emerging trends shaping direct selling incentive travel

SITE and the Incentive Research Foundation unveil the seventh edition of the Incentive Travel Index (ITI), the meetings industry's leading global study of incentive travel.

Explore the latest findings across budgets, benefits, program design and destination selection, alongside new insights into geopolitical risk, qualifier expectations, AI in practice, the future of DMCs and evolving budget considerations. Leave with a clearer understanding of the trends shaping incentive travel and practical ideas to help inform future planning.

Learning outcomes:

Understand the key global trends and tensions shaping incentive travel in 2026

Explore how risk, AI, qualifier expectations and DMC evolution are reshaping program and destination decisions

Identify practical actions to future-proof your incentive travel strategy using ITI insights

This session is approved for the following certifications.

* ICCA Skills Domain CICS/CICE: 1

* CMP/CEU Approved: Strategic Planning, 1.0 credits

* CSEP Approved