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Consultancy & Research
SITE
Pádraic Gilligan is co-founder of SoolNua, a strategy and marketing consultancy serving destinations, venues, hotels, agencies and associations across the global business events industry.
A former educator, Pádraic holds BA and MA degrees in Italian and English Literature from University College Dublin and a postgraduate diploma in Marketing from Boston College.
He co-founded Delaney Marketing Consultants in 1994 before helping build the business into the Ovation Group, later becoming part of MCI Group’s Ovation Global DMC network. At SITE, Pádraic has served as International President, Chief Marketing Officer and now Head of Research & Consultancy.
A frequent moderator and keynote speaker, Pádraic leads IMEX’s Exclusively Corporate program and advises industry boards while consulting on branding, strategy and research projects.
Date
SITE and the Incentive Research Foundation unveil the seventh edition of the Incentive Travel Index (ITI), the meetings industry's leading global study of incentive travel.
Explore the latest findings across budgets, benefits, program design and destination selection, alongside new insights into geopolitical risk, qualifier expectations, AI in practice, the future of DMCs and evolving budget considerations. Leave with a clearer understanding of the trends shaping incentive travel and practical ideas to help inform future planning.
Learning outcomes:
Understand the key global trends and tensions shaping incentive travel in 2026
Explore how risk, AI, qualifier expectations and DMC evolution are reshaping program and destination decisions
Identify practical actions to future-proof your incentive travel strategy using ITI insights
This session is approved for the following certifications.
* ICCA Skills Domain CICS/CICE: 1
* CSEP Approved
Developed by IAEE, MPI and SITE, this certificate course provides an introduction to the meetings industry and the knowledge needed to deliver conferences, exhibitions and incentive travel programs.
Explore event design, event execution, incentive travel and the unique value of exhibitions. Leave with practical insight into the three core event types that support a global industry and the best practices behind successful event experiences.
Register here: https://cvent.me/Zmv2vE