Direct selling companies invest billions in incentive travel each year, yet the sector rarely receives dedicated industry education. Drawing on original research conducted by SITE with senior incentive buyers from major direct selling companies, this panel explores how these programs are designed, what buyers look for in destinations and how expectations are evolving. Gain practical, buyer-led insights into a high-value market segment and discover how to position your destination or offering more effectively.

Learning outcomes:

Understand how direct selling incentive programs differ from traditional corporate incentive travel

Apply destination selection criteria used by direct selling buyers to strengthen destination positioning

Identify emerging trends shaping direct selling incentive travel