EVENTS MANAGER
Seven.E MKT & Events
Tatiane Figueiredo is President-Elect of MPI Brazil 2027, founder of Seven.E Marketing Consultancy, professor of International Events in the MBA in Event Management at the University of São Paulo (USP) and coordinator of the postgraduate program in Strategic Corporate Event Management at ESPM.
With more than 20 years of experience in multinational organizations, she specializes in customer experience, relationship marketing, sponsorship strategy and event measurement. Her career began in the aviation industry, where she led global marketing and strategic event initiatives across more than 30 countries.
Tatiane supports organizations through consulting, teaching, and speaking, helping them design corporate events that strengthen relationships and deliver measurable business results.
She holds degrees in Business Administration and Logistics, an MBA in Marketing, and a certification in Project Management, and is currently pursuing a master’s degree in Communication Sciences at USP.
Date

Move beyond traditional ROI and explore how to measure the broader value of events and experiences. Learn practical frameworks, experience design fundamentals and approaches that help connect creativity, brand impact, customer loyalty, and business growth.
Learning outcomes:
Explain the origins of ROI and evaluate measurement approaches beyond financial returns
Apply core experience design principles to create more impactful events
Compare measurement models for events and experiences to demonstrate business value