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Clinical Assistant Professor of Events Management
NYU
Dr Christine Cleaver is a Clinical Assistant Professor of Event Management at New York University’s Jonathan M. Tisch Center of Hospitality, where she prepares the next generation of event leaders through immersive, industry-connected learning experiences.
With more than 20 years of experience spanning higher education, association leadership and the business events industry, Christine specializes in designing experiences that bridge education and professional practice. Her research explores how experiential learning develops career readiness and influences participant outcomes.
Christine is an active leader within IAEE, PCMA and PRLA, and regularly presents on experience design, experiential learning, attendee engagement and innovation in business events.
Date
Trade shows are often designed to showcase products, facilitate meetings and generate leads. But what if their greatest value lies in learning?
Every attendee arrives looking for new ideas, solutions, connections and insights. Yet many show floors are designed to deliver information rather than create meaningful learning experiences.
Discover how experiential learning, cognitive science and experience design can help transform your exhibition into a dynamic learning environment. Through interactive activities, collaborative exercises and real-world examples, you'll gain practical tools to create more engaging, memorable and impactful exhibition experiences.
Learning outcomes:
Design exhibition experiences that increase engagement, knowledge retention and meaningful interactions
Evaluate show floor touchpoints to identify opportunities for intentional learning experiences
Design a learning-centered exhibition strategy that encourages curiosity, participation and reflection
This session is approved for the following certifications.
* ICCA Skills Domain CICS/CICE: 1
* CMP/CEU Approved: Event Design, 1.0 credits
* CSEP Approved