Trade shows are often designed to showcase products, facilitate meetings and generate leads. But what if their greatest value lies in learning?

Every attendee arrives looking for new ideas, solutions, connections and insights. Yet many show floors are designed to deliver information rather than create meaningful learning experiences.

Discover how experiential learning, cognitive science and experience design can help transform your exhibition into a dynamic learning environment. Through interactive activities, collaborative exercises and real-world examples, you'll gain practical tools to create more engaging, memorable and impactful exhibition experiences.

Learning outcomes:

Design exhibition experiences that increase engagement, knowledge retention and meaningful interactions

Evaluate show floor touchpoints to identify opportunities for intentional learning experiences

Design a learning-centered exhibition strategy that encourages curiosity, participation and reflection

This session is approved for the following certifications.

* ICCA Skills Domain CICS/CICE: 1

* CMP/CEU Approved: Event Design, 1.0 credits

* CSEP Approved