Watch Soraya edit a reel from start to finish in 20 minutes. Explore the cuts, transitions and opening hooks that can capture attention, then discover a process you can apply to your own content.

Learning outcomes:

Edit reels that capture attention

Apply professional transition techniques

Build a repeatable editing process

Collect your archetype card and matching sticker. Find someone with a different sticker color and spend five minutes exploring another point of view. Start the day with a new conversation and connection.

Discover how to use AI without losing the human voice that makes your event marketing stand out. Watch Soraya edit an event reel live, from the opening hook to the final cut. You’ll see where AI can speed up the process and where human judgment makes the difference. Vote on alternative hooks, identify the signs of generic machine-made content and help shape the final edit. Leave with a practical process for creating short-form videos that capture attention and encourage action.

Learning outcomes:

Follow a repeatable process for editing short-form videos that capture attention

Test opening hooks and identify generic content before publishing

Decide which editing tasks AI can support and which need human judgment