Chief Ruckusmaker
Tech2Grow Collective cultivated by DAHLIA+Agency
Dahlia El Gazzar brings an energetic approach to event technology and experience design. With more than a decade of experience in the meetings and events industry, she has worked both as a professional planner and association collaborator.
Known as a go-to source for virtual and hybrid events, event technology trends and professional branding expertise, Dahlia is recognized for her forward-thinking approach and practical industry insight.
Date

Pull one of six Tech Event Prof archetype cards at the door, from the Shiny Object Chaser to the Burnt Match. Pick up your matching sticker, find people with the same profile and use the conversation prompts to start connecting. There are no tables or assigned seats, so you can get involved straight away.
Learning outcomes:
Discover your Tech Event Prof archetype

Watch three exhibitors deliver a three-minute pitch, then vote for the one that connects best with the audience. If you’re working on a booth, discover what captures buyers’ attention and what misses the mark. If you’re an organizer, explore how you can help sponsors and exhibitors sell more effectively without relying on a hard sell.
Learning outcomes:
Identify what connects with buyers
Apply practical techniques to improve your booth pitch

10 years ago, Ctrl Alt Del became one of the industry’s first blended events. It was conceived, built and tested in four weeks, with Corbin as the keynote speaker. Now Corbin joins Dahlia to revisit his predictions, explore what proved accurate and consider what the industry still needs to address.
Learning outcomes:
Revisit one of the industry’s first blended event experiments
Explore which event technology predictions became reality
Identify areas of event technology that are ready for change

Find people with the same sticker color and start a conversation about what’s on your mind, from a challenging tool to an achievement you’d like to share. Ask the facilitator for a prompt if your group needs help getting started, or simply make the conversation your own.

Collect your archetype card and matching sticker. Find someone with a different sticker color and spend five minutes exploring another point of view. Start the day with a new conversation and connection.

Some teams adopt AI without a plan, while others are unsure how to move forward. Explore how Ksenija and Dahlia built an AI governance policy from the ground up, including due diligence, internal discussions and rollout. Discover how they involved both early adopters and more cautious team members in the process.
Learning outcomes:
Build an AI governance framework for your team
Balance progress with effective safeguards
Engage both early adopters and cautious team members

If you attended yesterday's White Space, return to your sticker group for a new conversation. Share what has changed since yesterday, explore a challenge you’re still considering or talk about a connection you’ve made. Ask the facilitator for a prompt if you need one, or make the conversation your own.

Move beyond uninspiring metrics, tired attendees and forgettable formats. Explore seven vibe commandments designed to create visible engagement, energize your audience and help you measure what matters.
Learning outcomes:
Apply the seven vibe commandments
Design visible moments of audience engagement
Use measures that reflect attendee energy and involvement

Explore 20 AI tools in 20 minutes. Discover options that could help you increase productivity, simplify workflows and support creative thinking, then leave with practical ideas and a resource list for further exploration.
Learning outcomes:
Identify AI tools that can support productivity, creativity and efficiency
Understand how AI can simplify everyday tasks and workflows
Leave with practical ideas and tools to explore right away

Start the day with a tarot card selected by Dahlia. Use its theme to set your intention, reflect on the energy you want to bring and prepare for the day ahead.

Explore successful client content from technology companies and discover what helped it strengthen an event brand and generate revenue. Take away a practical blueprint you can adapt for your own content strategy.
Learning outcomes:
Explore successful client case studies from the show floor
Identify how content can strengthen an event brand
Develop a practical content blueprint for your next event

Hear an AI superconnector's perspective on why events are becoming more human. Consider what human connection means in an age of AI and explore how technology could support collaboration rather than replace it.
Learning outcomes:
Hear an AI-generated perspective on human connection
Consider what makes an event feel human
Explore AI’s potential role as a collaborator

See fast demonstrations of AI tools that many event professionals haven’t tried yet, then vote by applause for the one you’d use tomorrow.
Learning outcomes:
Discover unfamiliar AI tools quickly

Come together for one final conversation after three days of connection. Reflect on what worked, share a memorable moment and reconnect with the people you’ve met before the show comes to a close. You’re welcome to contribute or simply listen.

Celebrate the end of day three with music, a final selfie and one last group photo. Reflect on three days of ideas and connections, then leave feeling inspired for what comes next.