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Patrick Botell is a customer experience and marketing communications professional with BMW Northern Europe. Working in brand management, he focuses on digital engagement, experiential marketing and customer-centric initiatives.
Patrick collaborates with cross-functional teams across the region to support brand-building activities, enhance customer experiences and develop effective communication strategies. His work combines customer insight, digital channels and stakeholder engagement to create meaningful interactions between customers and the BMW brand.
Date
As AI becomes part of every stage of event planning, from design and production to decision-making and management, how do we keep people at the center of the experience?
Explore how event leaders are adapting their strategies, integrating AI and measuring success while preserving the human value that makes events meaningful and memorable.
Learning outcomes:
Explore people-centered approaches to event design in an AI-enabled world
Adapt internal strategies to integrate emerging technology
Develop measures that help evaluate human engagement at events
* CMP/CEU Approved: Technology Integration, 0.5 credits
