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Event sponsoring manager
MICHELIN
Imre Diosi is Marketing Manager at Michelin, with nearly 20 years of international experience in marketing, events, sponsorships and brand activation.
Since 2007, Imre has led corporate meetings, incentive programs, product launches, hospitality initiatives and sponsorship activities across more than 30 countries.
He has a particular interest in how AI can support marketing and events, from operational efficiency and content creation to creativity and audience engagement, while maintaining a focus on meaningful human connections.
A long-standing UNICEO member, Imre has also served as a jury member for industry awards including BEA World and Conventa’s Unicorn Awards.
Date
As AI becomes part of every stage of event planning, from design and production to decision-making and management, how do we keep people at the center of the experience?
Explore how event leaders are adapting their strategies, integrating AI and measuring success while preserving the human value that makes events meaningful and memorable.
Learning outcomes:
Explore people-centered approaches to event design in an AI-enabled world
Adapt internal strategies to integrate emerging technology
Develop measures that help evaluate human engagement at events
* CMP/CEU Approved: Technology Integration, 0.5 credits