Alison is the Brand Engagement and Events Manager at Destination Toronto, where she has spent 15 years promoting the city she believes in. Her philosophy is simple: you have to truly believe in what you sell, and for her, there’s no better product than Toronto. That conviction shapes every activation she designs. She wants attendees to leave with a memory that teaches them something about the city and makes them smile when they think back on it. At IMEX, Alison and the Destination Toronto team will showcase the city's brand and connect with clients and partners.
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