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CEO
Fanatics Events
Lance Fensterman has built and led live event and multimedia businesses focused on pop culture and fan communities. Since early 2023, Lance has been CEO of Fanatics Events, a division he created for Fanatics, Inc. Fanatics Events produces celebrations of sports, entertainment, culture and collecting.
Before joining Fanatics Events, Lance was President of ReedPop, the pop culture division of Reed Exhibitions that he created. Its portfolio included New York Comic Con, C2E2, Emerald City Comic Con, ComplexCon, Star Wars Celebration and PAX.
Lance is passionate about building and supporting teams where creativity, innovation and freedom of expression are central to the culture. His approach combines a commitment to fan communities with an entrepreneurial way of working.
Date
What turns awareness into belief? Explore new Belief Gap™ research with leaders from The Freeman Company, BaAM Productions and Fanatics Fest as they examine what inspires people to show up, engage and become advocates for a brand.
Using examples from sports and live events, discover how connection, credibility and conviction help close the gap between awareness and belief, and consider how those lessons can apply to your own events and experiences.
Learning outcomes:
Explore key findings from Belief Gap™ research and how they can help turn awareness into belief
Learn from real-world examples of building trust through sports and live events
Identify practical ways to demonstrate the value of in-person experiences to stakeholders