CEO
TRACE by isla
Anna Abdelnoor is the founder of isla, an advisory body for sustainable events, and TRACE by isla, an emissions insights platform used across the global events industry.
Anna brings together sustainability, risk, data and commercial realities to help event businesses understand how environmental risks affect operational decisions, financial resilience and long-term business continuity.
Known for asking challenging questions, Anna encourages the industry to move faster when the need for action is clear. Her pragmatic, systems-led approach is based on the belief that progress happens when people take responsibility and decisions are made by those with the power to act.
Anna regularly speaks about outcomes over optics, using data to make better decisions and turning intentions into action.
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