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Director, Events and Engagement Mobile B2B
Samsung Electronics America
A proven leader in Corporate Events and Engagement including trade shows, product launches, customer appreciation events, employee reward and recognition events and other large internal events. Recognized for building, socializing, and implementing operational efficiencies that centralizes event management and production work from across the enterprise, into the Corporate Events Team for both internal and external teams, and training.
Date
Working alongside fellow event professionals and sponsorship experts, identify an untapped opportunity, design a concept, test it against real-world constraints and receive live feedback to strengthen it further.
Learning outcomes:
Identify sponsorable moments across the full attendee journey, not just the show floor
Balance attendee needs, sponsor objectives and organizer goals to create value for all interested parties
Turn shared interests into sponsorship experiences attendees, sponsors and organizers want to engage with