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Commercial Director
Crowd Connected
Mark Maydon is Commercial Director and co-founder of Crowd Connected, a UK-based technology company.
Crowd Connected’s solutions include indoor positioning, wayfinding, people and asset tracking, and occupancy counting, all delivered through a single platform. Its technology is used across business and consumer events, education and healthcare in more than 30 countries.
Mark oversees the company’s commercial relationships, including key accounts, partnerships and customer success. Much of his work focuses on helping event organizers improve attendee experiences while providing insights into how venues and programs are used.
Before co-founding Crowd Connected, Mark held leadership roles at Sporting Index and News International. He began his career in sports media.
Outside work, Mark’s twin teenage daughters keep him grounded.
Date
Ever wish you could bottle joy? While we’re not quite there yet, we have found ways to measure it and use those insights to create more meaningful, memorable experiences.
Explore “Joyosity,” why it matters and how it can support both your attendees and your team. Hear real-world stories from entrepreneurs working to measure joy and footfall as indicators of engagement, and learn how data can help shape better event outcomes.
Discover how ethical facial expression and location analysis can turn attendee behavior into real-time insights, supporting deeper audience understanding, more informed decision-making and stronger customer success.
Learning outcomes:
Hear from pioneers exploring joy and how to measure it
Discover how new technologies can help analyze joy in participants
Recognize how measuring and improving joy levels can support your event goals and retention
This session is approved for the following certifications.
* ICCA Skills Domain CICS/CICE: 0.75
* CMP/CEU Approved: Strategic Planning, 0.5 credits