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DESIGN

How do we create experiences that matter?

Great conferences are more than a collection of sessions. They are a journey.

Explore how speakers, storytelling, content and participation can come together to create something people remember long after they leave.

We want USBI and our speakers to work together as a source of fresh ideas for meeting planners. Our conversations should help planners think about better conference design, stronger engagement and the challenges they are facing. By contributing useful ideas and getting to know planners, speakers can build relationships that may lead to future opportunities.

This is where we will use USB Active and USB Live. Our USBI Live phone tool will allow us to record conversations, with participants’ permission, and store them in the portal we have designed. After IMEX, we will use the material and AI to draw together useful themes and ideas into content we can share with customers and speakers.