Most leaders understand the value of creativity. Fewer know how to build an environment where it can thrive.

Explore lessons from business leaders, innovators and historical figures who combined artistic thinking with strategic decision-making. Discover why creativity isn't something leaders delegate and how it can become a practical leadership capability that shapes culture, innovation and business success.

Learning outcomes:

Reconsider your role as a leader and recognize how you influence creativity across your organization

Explore examples of how artistic and strategic thinking have worked together to drive innovation

Identify practical ways to advocate for creativity as a core business capability

This session is approved for the following certifications.

* ICCA Skills Domain CICS/CICE: 0.5