Build confidence in group sales conversations and strengthen partnerships with hotels and venues. Explore pricing, concessions, profitability and stakeholder needs while gaining a deeper understanding of group sales strategy.

Clock Hours: 4

This course is $399. Register here: https://web.cvent.com/event/111eb916-4804-4156-a2a2-be5297bf8a16/regPage:0e7c4bad-e892-430c-a9ab-eabd94cda78b

Learning outcomes:

Explain key business drivers behind group sales decisions

Assess how value, risk and stakeholder needs influence outcomes

Apply strategies to strengthen collaboration throughout the sales process

* CSEP Approved